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For advanced SEM Managers

Find here the latest info about SEM Management, Google Ads and, our expertise, Ad Creation for Responsive Search Ads

SEM Management

How to Exclude Keywords in Performance Max Campaigns

Negative Keywords in Performance Max campaigns is something really important to keep in mind when optimizing this type of campaigns. You can Exclude Keywords in PMax. Learn how to exclude negative keywords in Google Ads Performance Max Campagins.
Ángel Simancas
•
December 10, 2024

Dolnai Support

Search Campaigns Full Report (Dolnai Support)

Support guide of a Dolnai Full Search Report
Ángel Simancas
•
November 8, 2024

SEM Management

How to Exclude Parked Domains in your Google Ads Campaigns

Parked domains are those domains that are "currently not in use". Well...many of them, those which serve ads,...they are indeed being used to make money out of you, poor advertiser. Learn how to exlude them from your Google Ads campaigns.
Ángel Simancas
•
November 4, 2024

SEM Management

PMax Competitive Metrics: Discover your Competitors in Performance Max Campaigns Google Ads

Discover your competitors are in Performance Max campaigns in Google Ads. Do you know who you are competing against in Search and Shopping networks with regards to Performance Max campaigns?
Ángel Simancas
•
October 29, 2024

SEM Management

Product Titles in PMax Shopping: Improve Product Performance

For all of you who run PMax Shopping or Standard Shopping campaigns, now you will be able to analyze which Product Title worked best in a certain period of time in your Performance Max campaigns.
Ángel Simancas
•
October 23, 2024

SEM Management

DOLNAI Takes Over Script Functions

we are going to explore the difference between what a script offers and what Dolnai's tool provides. You'll quickly realize that it makes no sense to opt for scripts when Dolnai's service is available.
Cristina Jiménez Gómez
•
October 22, 2024

SEM Management

Basic Tasks to Manage a Google Ads Account

Knowing the priority tasks for managing a google ads account is essential. The key to success is to continually optimize the account based on its performance and to keep up to date.
Cristina Jiménez Gómez
•
October 16, 2024

SEM Management

How can Performance Max Campaigns increase your sales?

PMax Campaigns are supossed to increase conversions and value. Google AI optimises your budget and bids across Google channels in real-time to help drive more conversions. Find new and high-value customers.
Cristina Jiménez Gómez
•
October 16, 2024

SEM Management

How much should I invest in Google Ads?

The investment you should make in Google Ads depends on many factors. Knowing your target, the market and making continuous adjustments are basic. Not always double the investment means double the sales.
Cristina Jiménez Gómez
•
October 15, 2024

SEM Management

Top Tips to Boost Your Sales in Google Ads

We solve the most frequent doubts that arise when starting to work with Google Ads. Maximize the profitability of your investment without wasting your time.
Cristina Jiménes Gómez
•
October 15, 2024

SEM Management

What Type of Campaign to use to Advertise my Business?

There are different types of Google Ads Campaigns to advertise. The right one depends on the audience you want to target and what is your goal. Taking into account the amount of time and investment you are going to spend on this platform can help you choose one type or another.
Cristina Jiménez Gómez
•
October 15, 2024

SEM Management

How to structure Google Ads Campaigns

Find out how to structure your Google Ads account. Make the most of your investment. get more clicks from more qualified users and boost your sales
Cristina Jiménez Gómez
•
October 15, 2024

Google Ads Info & Updates

Google Ads Editor Latest Version 2.7: Discover the New and Deprecated Features

Discover the Google Ads Editor Latest Version 2.7 and its new and deprecated features.
Ángel Simancas
•
September 26, 2024

SEM Management

Spy on All Your Competitors' Ads

Spy on your competitors' ads. Discover who are your competitors in Google Ads and visualize their ads with Dolnai Competitors Tool.
Ángel Simancas
•
August 14, 2024

SEM Management

PMax Product Segmentation

We dive into PMax Product Segmentation. And how to automate it. Did you know that you can automatically segment your products based on their performance on Google Ads?
Ángel Simancas
•
June 7, 2024

SEM Management

When to use PMax and When to use Shopping Standard?

Factors to consider when deciding whether to use Pmax campaigns and what requirements my account must meet to be profitable
Cristina Jiménez Gómez
•
April 18, 2024

SEM Management

Are Your Google Ads Accounts Competing Against Each Other?

How to analyze if your accounts are competing for the same traffic and how to avoid it to reduce CPCs
Cristina Jiménez Gómez
•
April 17, 2024

Google Ads Info & Updates

Google Ads to Phase Out Ad Customizers

Google Ads announces the end of Ad Customizers for text ads, expanded text ads, and dynamic search ads. These Ad Customizers will stop working as of May 31, 2024.
Ángel Simancas
•
April 17, 2024

SEM Management

PMax Search Terms: Unlock the Full Potential of Performance Max

Understanding and optimizing search terms is crucial for maximizing the performance of your Performance Max campaigns. Search terms provide valuable insights into the intent of your audience and can help you refine your campaign strategy to drive better results and higher ROI.
Ángel Simancas
•
March 21, 2024

Google Ads Info & Updates

Google Ads Editor 2.6: A Dive into the Latest Features

The latest version of Google Ads Editor 2.6 not only introduces cutting-edge features but also bids farewell to outdated elements, reflecting Google's commitment to enhancing user experience.
Ángel Simancas
•
March 5, 2024

SEM Management

Performance Max Campaign Metrics Split by Channels/Networks

Google Ads PMax Performance Metrics Split by Networks/Channels. Finally, advertisers are able to see performance metrics by channel in their Performance Max campaigns. See the Budget Allocation across networks in PMax.
Ángel Simancas
•
February 16, 2024

SEM Management

Performance Max Ad Schedule & Locations

Check your PMax Ad Schedule and Locations and decide When and Where to show your PMax Ads. Is it possible to make bid adjustments based on Ad Schedule or Locations in Performance Max campaigns? No, it is not allowed in the pmax context.
Ángel Simancas
•
February 9, 2024

Responsive Search Ads (RSA)

One Headline Responsive Search Ads | Google Asset Changes

Google Search Ads asset changes. In February 1, 2024 Google announced some changes regarding Search Ads: One Headline Responsive Search Ads, Campaign Level Headlines and Descriptions and Dynamic images, sitelinks, callouts and structured snippets.
Ángel Simancas
•
February 5, 2024

SEM Management

Understanding Negative Keywords in Google Ads: Definition, Benefits, and Types

‍In this post, we'll delve into the definition and functionality of negative keywords, exploring when they are most useful. Negative keywords are essential for filtering out irrelevant search queries in your campaigns...
Ángel Simancas
•
January 3, 2024

SEM Management

How to Exclude Placements in PMax Campaigns

Performance Max Placements Exclusion in Google Ads is essential, but many are not aware of it. Although PMax Placements exclusions are only possible at the account level, it is advisable to remove unwanted locations. Learn more about how to exclude placements in Performance Max.
Ángel Simancas
•
December 20, 2023

SEM Management

How to Pull Asset Performance Metrics for PMax Campaigns

Learn how to pull asset performance metrics for PMax Campaigns in Google Ads. We are going to shed some light over Performance Max campaigns so that you are no longer hand-cuffed when it comes to analyzing, optimizing and reporting on Google Ads PMax campaigns.
Ángel Simancas
•
December 14, 2023

SEM Management

Ad Text Specifications for Google Ads Performance Max

Mastering the art of Asset Groups empowers your Performance Max campaign to dynamically adapt and resonate across various Google Ads channels.
Ángel Simancas
•
November 17, 2023

SEM Management

Maximizing Your Performance Max Campaign: A Guide to Excluding Brand Terms

Brand Exclusions option within Performance Max Campaigns. In this guide, we'll walk you through the steps to leverage this powerful tool for a more targeted and impactful advertising strategy.
Ángel Simancas
•
November 15, 2023

Google Ads Info & Updates

Google Ads Editor Latest Version 2.5: New Features Unveiled

Google Ads Editor version 2.5 recent update comes packed with a slew of new features that promise to enhance the user experience and streamline the advertising process.
Ángel Simancas
•
November 8, 2023

SEM Management

Do You Know How Your Customers Search for the Services You Offer?

Understanding how your potential customers search for you and what words they use is crucial to create a winning strategy in your Google Ads account. By using keywords and ad messages that your potential customers can relate to.
Cristina Jiménez
•
November 6, 2023

Google Ads Info & Updates

Google's New Features to Empower Small Advertisers

Now, merchants in Google Ads can highlight their small business status through a new "small business" attribute on Google Search and Google Maps.
Ángel Simancas
•
November 6, 2023

Google Ads Info & Updates

New Google Performance Max "Search Themes"

Google Ads Performance Max is now taking things a step further with the Ssearch Themes beta. This feature empowers advertisers to have a more hands-on role in steering their campaigns, particularly towards placements that might have previously eluded them.
Ángel Simancas
•
November 6, 2023

Google Ads Info & Updates

How Google Altered Ad Auctions to Increase Your CPCs

Recently, during a federal antitrust trial, a statement by Jerry Dischler, the Vice President of Advertising Products at Google, came to light. In this statement, he claimed that Alphabet Inc., Google's parent company, has made significant adjustments to its advertising auctions...
Ángel Simancas
•
October 9, 2023

SEM Management

Analyzing a Search Term report without dying in the process

How to quickly analyze the Search Terms report with Dolnai's technology to find potential negative keywords and understand the real impact of each term. Take advantage of the N-gram analysis approach to detect patterns within your Search Terms report.
Cristina Jiménez Gómez
•
October 3, 2023

SEM Management

7 KPIs to Check in Your Google Ads Account

Get to know 7 of the most important KPIs to check in your Google Ads account in order to get the best results as possible. Always have in mind: Impression Share, Cost per Click (CPC), ROAS (Retur on Ad Spend), Cost/Conv. (CPA), CTR (Click-Through Rate).
Cristina Jiménez Gómez
•
October 3, 2023

Google Ads Info & Updates

Everything You Need to Know about Exact Match in Google Ads

Google Ads Exact Match type allows your keywords to be triggered only when the user's Search Term matches the Keyword, or at least that's what was thought until some time ago 😲. Continuous and recent modifications by Google have made this type of match...
Cristina Jiménez
•
September 18, 2023

Responsive Search Ads (RSA)

Get Original Ads with Selling Messages

To get a conversion on Google Ads, the user's search must trigger a keyword that displays an ad referring to the product they've searched and expect to find. If they click, it should take them to a website where they can find what they need. If not, you won't convert and the click will be lost.
Ricardo González
•
August 4, 2023

SEM Management

Get Real and Complete Information about your Competitors

The information that google ads gives about your competitors is not complete. It doesn't show all competitors and KPIs in numbers compared to your account, something you can get in Dolnai.‍
Ricardo González
•
July 19, 2023

SEM Management

How to Download the Auction Insigths Report

Step-by-step guide to download the auction insigths report of the new Google Ads platform
Ricardo González
•
July 18, 2023

SEM Management

Compare Your TOP 10 Competitors

Get more real information about your competitors than you can get on the google ads platform. KPIs based on your real account and on all your competitors.
Ricardo González
•
July 18, 2023

SEM Management

Optimizing Keyword Structure

It is very important to take care of the structure of your Google Ads account. Avoid duplicate keywords, match type issues or words with errors in their terms.‍
Ricardo González
•
July 18, 2023

SEM Management

Add Cross Negative Keywords to trigger the Appropriate Ad group

Dolnai has developed an algorithm to find negative keywords at ad group level to redirect searches to the most appropriate and specific ad group in order to improve your CTR.
Cristina Jiménez Gómez
•
July 17, 2023

SEM Management

Find Negative Keywords Faster with Dolnai

Reading a search term report takes a lot of time, it's boring and it's not easy to know the real impact of the keywords added as negative keywords. With Cloud Words you can see each isolated term with its aggregated KPIs, so you'll finish negating much faster.
Cristina Jiménez Gómez
•
July 13, 2023

SEM Management

Keywords with the Potential to Get more Conversions

Most conversions are focused on a few keywords. Optimize the assigned budget is essential to obtain more benefits. Dolnai helps you locate these opportunities and increase your profits
Cristina Jiménez Gómez
•
July 13, 2023

Responsive Search Ads (RSA)

How to Create Responsive Search Ads Using Dolnai AdCreator

This is the only method that trully CREATES ads from scratch and optimizes the existing ones. Take advantage of Artificial Intelligence to improve your Google Ads with Dolnai AdCreator.
Ángel Simancas
•
June 26, 2023

Responsive Search Ads (RSA)

How to Create Responsive Search Ads with Google Ads Editor

Google Ads Editor tool allows us to make bulk changes in our Google Ads accounts. Learn How to create Responsive Search Ads (RSA) using Google Ads Editor.
Ángel Simancas
•
June 26, 2023

Responsive Search Ads (RSA)

How to Create Responsive Search Ads from the Google Ads Interface

How to create Responsive Search Ads (RSA) from Google Ads interface, step by step. In this article we explain how to create RSA ads manually from Google Ads.
Ángel Simancas
•
June 26, 2023

Responsive Search Ads (RSA)

Complete Guide: Responsive Search Ads 2024

Complete and up-to-date guide about Google Ads Responsive Search Ads. Everything you need to know to create, analyze and optimize RSA Ads in 2024.
Ángel Simancas
•
June 26, 2023

SEM Management

Striving for Creativity with Artificial Intelligence

Generative A.I. tools can help you get AI-powered ad copies tailored to your ads and based on ad performance. Artificial Intelligence is allowing Digital Marketers to look at other areas of accounts and be more strategic in a way that they probably wouldn't have done in the past.
Ángel Simancas
•
May 18, 2023

Google Ads Info & Updates

Google Ads Automatically Created Assets

Google Ads Automated Assets is a new feature, currently in the beta phase, which provides advertisers with headlines and descriptions that add up to those created in Google Ads interface.
Cristina Jiménez
•
April 26, 2023

SEM Management

Keep Google From Disapproving Your Ads

What are the reasons why Google may disapprove your ads? Some of the reasons are: include telephone numbers, improper mention of brand names, specific products and services
Cristina Jiménez
•
April 14, 2023

SEM Management

Do you optimize TIME properly as an SEM Manager?

What are the tasks of a SEM Manager? Analyzing and managing accounts, updating creatives, optimizing structure and bids, reporting to clients, working to obtain new accounts, staying up-to-date on industry news, and creating commercial strategies, among others.
Cristina Jiménez Gómez
•
April 14, 2023

Responsive Search Ads (RSA)

Achieve 2940 Combinations in Each RSA

How many headline combinations can a Responsive Search Ad have? RSA Ads optimization is still needed. It is hard to get 15 good headlines at first and once you get them there is still a chance that some of those headlines will not be shown.
Cristina Jiménez
•
April 14, 2023

SEM Management

Should I Create Performance Max Campaigns?

Performance Max campaigns allow you to automate many of your tasks, optimize your time and at the same time allows to access all Google Ads inventory from a single campaign.
Cristina Jiménez
•
March 6, 2023

Responsive Search Ads (RSA)

Google Will A/B Test Your Ads For You

Thanks to Responsive Search Ads This strategy is no longer necessary. Now, it is Google who tests for you, making life easier for you. Google will decide for you which texts to combine and display.
Cristina Jiménez
•
February 8, 2023

Responsive Search Ads (RSA)

Google Ads A/B Testing

A/B testing is a fundamental technique to optimize your Google Ads campaigns. By testing different elements of your ads and analyzing the results, you can make informed decisions about what works and what doesn't.
•
February 8, 2023

SEM Management

How Many Impressions Do My Competitors Have?

There are many questions, similar to the above mentioned, that arise around our competitors. And Google provides us with valuable information through the Auction Insights Report. We'll analyze all this into detail in this article.
Manuel Arrufat
•
February 3, 2023

Responsive Search Ads (RSA)

Is RSA Ad Strength a trap?

Most SEM Managers spend a lot of time optimizing the Ad Strength of their accounts, obeying Google's premises. You must comply as much as possible with the "Technical Requirements" that Google asks for to make good RSAs, but if you say things that do not interest your users, then you will not captivate them.
Manuel Arrufat
•
February 1, 2023

SEM Management

The 4 Tasks in Which SEM Managers Consume Most of Their Time

SEM managers have many tasks in their roof when it comes to managing and optimizing ad campaigns. From keyword research and ad writing to campaign management and analysis, there are many time-consuming tasks that SEM managers must tackle on a daily basis.
Ángel Simancas
•
December 21, 2022

SEM Management

How Do I Find Search Terms that Don't Convert?

Ussing Tools to help you to find negative keywords is a great resource to optimize your search ad accounts. Dolnai has an algorithm called Cloud Words, included in his Ad Creator Tool, will allow you to have a list of all the words in the search term report with their KPIs added
Cristina Jiménez
•
October 17, 2022

SEM Management

Spellcheck Keyword

It is important to always take care of the spelling of the keywords, especially when the ad text includes keyword insertion, because if a keyword with misspellings is activated, these will appear in the ad, providing a bad image to the consumer.
Cristina Jiménez
•
October 17, 2022

SEM Management

Afraid to Use Google Ads Tools to Multiply Your Performance?

Tools that help SEM account managers can be a great ally. Although they are sometimes perceived as threatening or tedious, they can help you optimize your time and go much further than manual tasks.
Cristina Jiménez Gómez
•
October 14, 2022

SEM Management

Protect Your Brand Name From Your Competitors

How to protect your brand name from your competitors bidding on it. Tips on how to structure your account to reduce your CPCs. Keywords that mention your own brand name are cheaper than more generic ones.
Cristina Jiménez Gómez
•
October 13, 2022

Responsive Search Ads (RSA)

Pinning Headlines and Descriptions in Responsive Search Ads

When you create responsive search ads you can force certain headlines and descriptions to always appear in the same position. We explain how to do it, what Google thinks about this practice and how to avoid blocking texts and suffer penalties in the ad strenght by Google.
Cristina Jiménez Gómez
•
October 13, 2022

SEM Management

Improve your Ad Ranking

Improve the quality level of your account through search term -KW-Ad-LP correlation with a careful structure and quality ads. Don't rely on formulaic theories that have not been confirmed and work on your account.
Cristina Jiménez Gómez
•
October 11, 2022

SEM Management

Benefits of DSA Campaigns

Dynamic Search Ads (DSA) are used to locate customers who are looking for your product or service but do not it included as a keyword. An excellent way to save time and get relevant traffic.
Cristina Jiménez Gómez
•
October 11, 2022

SEM Management

Negative KW Issues

Dolnai's tool will help you detect all the conflicting negative words that are blocking your keywords and hurting your traffic.
Cristina Jiménez Gómez
•
October 10, 2022

Responsive Search Ads (RSA)

How Do I Know Which Assets are Performing Well in my Ads?

Dolnai offers the possibility to analyze the performance of each asset of each ad individually to know which ones are chosen by Google and which ones should be modified to create better ads.
Cristina Jiménez Gómez
•
October 7, 2022

SEM Management

Optimize your Audiences in Google Ads

Audiences in Google Ads allows you to segment users based on different criteria and reach the right user with the right message for less and better.
Cristina Jiménez Gómez
•
October 7, 2022

Responsive Search Ads (RSA)

How Responsive Search Ads Perform

Responsive Search ads are more complex, with 15 titles and 4 descriptions you can reach more customers.
Cristina Jiménez Gómez
•
October 7, 2022

Responsive Search Ads (RSA)

Ad Text Capitalization Techniques

If you want your ads to stand out among Google search results you should use Ad Text Capitalization. A basic but powerful technique to increase CTR.
Cristina Jiménez Gómez
•
October 6, 2022

Google Ads Info & Updates

Do you trust Google with broad match?

Broad match is a type of KeyWord match which is often recommended when an account is just starting up, has low traffic, etc.... However, there are Risks to bidding on Broad Match as you will be targeting a broader audience than using other KeyWord match options.
Cristina Jiménez Gómez
•
October 6, 2022

Responsive Search Ads (RSA)

An Excellent Ad Strenght does not Guarantee a Great Ad Performance

Your ads are written for people, Google uses technology, it does not have feelings, its algorithm is not able to feel a text as people do
Cristina Jimenez Gomez
•
October 6, 2022

SEM Management

How to Find and Fix 404 Errors

The 404 code is a "server status message" (status code) that appears when a user tries to access a site that does not exist
Cristina Jimenez Gomez
•
October 6, 2022

SEM Management

Understanding Landing Page Security: HTTP and HTTPS

To know if your site is safe, you should go to the beginning of the web address and check thty the final url is https:// instead of http://
Cristina Jimenez Gomez
•
October 6, 2022

SEM Management

Avoid Redirects in your Landing Pages

Redirects are an additional step and delay reaching the final destination, it will directly affect the pagespeed rating of your ads.
Cristina Jimenez
•
October 5, 2022

Responsive Search Ads (RSA)

Advantages of Google Ads Search Campaigns

Google Ads currently offers different types of campaigns to promote your brand online and reach a greater number of potential customers.
Cristina Jimenez Gomez
•
October 5, 2022

Responsive Search Ads (RSA)

12 Top Tips to Make Your Ads Perform Better

Tips for creating effective Google ads and get more conversions
Cristina Jimenez Gomez
•
October 5, 2022

Responsive Search Ads (RSA)

Call to Action Benefits in your Ads

Including some Call to Actions in your ad will increase the CTR in your account.
Cristina Jimenez Gomez
•
October 5, 2022

Responsive Search Ads (RSA)

Avoid Mistakes in your Ads

Writing the best copies for your Google Ads takes a lot of time. Our Ad Creator can help you create the best performing ads.
Cristina Jimenez Gomez
•
October 5, 2022

SEM Management

Tips to Add New Keywords

Adding new keywords will help you to find queries you are not covering and detect new product opportunities
Cristina Jimenez
•
October 5, 2022

SEM Management

Get Maximum Performance with Ad Extensions!

Ad extensions are elements that optionally are shown below the ads and allow to complete the information, improving their performance and obtaining more conversions.
Cristina Jimenez
•
October 5, 2022

SEM Management

Should I Follow Google Ads Recommendations?

The recommendations that we find in the Google Ads interface is a section where you will find tips to, according to Google, improve your performance and raise the optimization percentage of the account.
Cristina Jiménez
•
October 5, 2022

Responsive Search Ads (RSA)

How to Pull the Asset Details Report for all RSA Ads?

To improve the performance of our Google Ads accounts we must have the best possible Responsive Search Ads. With Dolnai Ad Creator you'll be able to see, at ad level, those headlines and descriptions not performing well. Find where a headline is performing well or bad.
Manuel Arrufat
•
September 9, 2022

Responsive Search Ads (RSA)

Why did Google Launch Responsive Search Ads?

Google has greatly developed machine learning techniques and that is very powerful. It allows micro-granular targeting as well as showing the perfect creative to every customer persona. We'll tell you why Google launched the ad format called Responsive Search Ads.
Manuel Arrufat
•
September 8, 2022

Responsive Search Ads (RSA)

SEM Managers Need Help

Effective advertising has to be excellent in 2 fundamental variables: Segmentation and creativity.‍ If we get to impact the right people and tell them what we can do for them, our advertising efforts will pay off.
Manuel Arrufat
•
September 6, 2022

Responsive Search Ads (RSA)

Dolnai. The Ad Creator Company

Crafting the best ads is vital.‍ And that is what Dolnai can help you with.‍ We help you create more and better converting ads. Welcome, we are happy to show you how we can improve your ads.
Manuel Arrufat
•
August 19, 2022

Google Ads Info & Updates

Avoid Duplicate Texts in Your Ads

Due to the importance of including as much information as possible (in the most attractive possible way), it is common that advertisers end up using repetitive texts in their headlines and descriptions, because they run out of ideas. This should definitely be avoided.
Cristina Jiménez
•
July 14, 2022
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