SEM Management
Now that such an important season for sales is coming, for all of you who run PMax Shopping or Standard Shopping campaigns it is crucial to focus on Product segmentation and performance by Product Item.... but also analyze Product Title performance.
Find it now and take advantage in the upcoming season!
1) Once you have a PMax report on Dolnai platform, go to Products > Semmantic Distribution
2) Review the different Product Titles you have used along the period
- You will easily spot Product Items as they are grouped in blocks by colors (white, light yellow)
- At the right of the table you will find performance metrics for each of the Product Titles
- In the column "Product Title" you will notice a blue color-scale. This will show you, per each Product Item, how different a Product Title is. So when you find a Product Title highlighted in dark blue, that means that this Product Title is much different from other variations used along the period for the same Product Item.
That simple! Now you will be able to analyze which Product Title worked best in a certain period of time. Note that other factors may affect performance (i.e. Pricing). In any case, now you have another element to consider when making your decisions.
Come on! Try it out now in any of your Google Ads accounts.