SEM Management
If you don't know who your competitors are in Performance Max campaigns, you are missing interesting insights about how your PMax campaigns are performing.
Discover Performance Max competitive metrics. You will see PMax auction insights regarding Search and Shopping in Performance Max campaigns.
Are your competitors relevant? Or is it that Google is totally missing out your target? Lets find out.
As you know, PMax campaigns run on all Google networks and shows on all ad formats. And it is well known for the lack of information that Google provides concerning performance.
A clear example is that on Google Ads interface you can't find where Google spent your PMax budget. What's the budget allocation accross networks in PMax? Don't you know yet? Fortunately you can find out in our post "Performance Max Campaign Metrics Split by Channels/Networks".
Now, on top of knowing the networks where your PMax campaigns where shown (Shearch, Shopping, Display, Video), you may be wondering who you are competing against in Search and Shopping networks with regards to Performance Max campaigns.
You're almost there, everything's set up ahead of Black Friday...campaigns and feeds are optimized, conversion tracking checked....but, hold on...are you even aware of who you are competing against in PMax?
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I'm sure you keep your main competitors under the radar, however you should never underestimate new entrants.
Some will show up gradually, keeping a low profile; while some others will suddenly barge in, like a ball of fire, eating part of the cake.
Will this happen again this Black Friday?
Don't take your eye off these opportunists who will sit down at the table this upcoming season ;)
*. To enjoy this feature you need to request account linking to Dolnai MCC.
Don't have a Dolnai account?
👇
If you already have a Dolnai account, I'll show you how to get this info:
1. On Dolnai, click on the "New Report" button
2. Select the Performance Max report.
Choose the Google Ads account that you want to analyze and select the date range.
Next, click on "Run".
What will I find in the report?
A. All your Competitors in PMax-Search:
- Each Competitor's Impression Share
- % of Overlapping Impressions with each Competitor
- How often a Competitor's Ad shows in a potition above you
- How often your Ad shows in a position above your Competitor (or your Ad showed when your Competitor's Ad didn't show)
- % of Impressions a Competitor's Ad shows in the top positions
B. All your Competitors in PMax-Shopping (when you have Products):
- Each Competitor's Impression Share
- % of Overlapping Impressions with each Competitor
- How often your Ad shows in a position above your Competitor (or your Ad showed when your Competitor's Ad didn't show)
Wait no longer to check them out!
Review your PMax Competitors ahead of Black Friday auctions.
Don't have a Dolnai account?
👇
I'm sure you'll get valuable information from this report.
