“Dolnai not only got Barkibu back to using Pmax. It doubled the media spend while tripled sales.”
Maria Gonzalez (CMO & Co-Founder Barkibu)
The goal is for Barkibu (a leader in pet health insurance company) to leverage the PMAX campaigns to drive growth. To achieve this, it is essential to facilitate the visualization and analysis of the elements that make up PMAX campaigns in order to apply best practices and gain an advantage over their competitors.
Dolnai’s A.I analyzed the channels distribution and their KPIs and all unprofitable sites were discovered. We then extracted the competitors in PMAX and the search patterns in PMAX, which allowed us to better understand user behavior and define winning actions to be implemented.
Dolnai showed the qualitative patterns of the creatives to discern the messages, titles, descriptions and CTAs (“Calls to Action”) that worked best.
This allowed a more intelligent allocation of the creative elements of the campaign, which boosted sales per channel.
The Assets that were not working were optimized and new ones were created based on those that were converting. We also optimized the CTAs of all ads based on the ones that worked best and eliminated phrases that did not captivate the target, boosting the profitability of the campaigns.
Unprofitable placements got excluded, Negatives Keywords were added and reduced wasted spend. It all led to leverage searches that converted profitably.
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