DOLNAI Takes Over Script Functions

In this post, we are going to explore the difference between what a script offers and what Dolnai's tool provides. You'll quickly realize that it makes no sense to opt for scripts when Dolnai's service is available.

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‍First of all, what is a script?

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Scripts are created to download data or automate tasks. They are based on Javascript commands.

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There are many scripts available for Google Ads. They allow you to access data that is not easily accessible from the platform. In order to use them, you must (after quite a bit of research) download and install them into your account.

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Although most are free, the most powerful ones come at a cost, which is understandable. If someone puts effort into developing it, it’s only natural that they want to monetize their work. This means that one of the major advantages of scripts—the fact that they are free—can be lost.

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Each script has its own functionality, way of working, lifespan, complexity, etc. It also operates in a specific language and has a community that discusses it. In summary, the effort it takes to use them often complicates things significantly.

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‍Scripts require tedious and complicated maintenance. They lack technical support. When faced with a problem or failure, you have to go to a forum (hopefully in your language), search for the issue, see if and how it’s been resolved, try to replicate it, pray that there are no problems, and hope it doesn’t fail again soon. In short, it's a nightmare I wouldn't want to live through.

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Another notable quality of scripts is that they are not particularly “user-friendly,” intuitive, or visually appealing. While they may deliver the desired results, the process to get there is not the most pleasant. They are usually slow, unintuitive, and difficult to use.

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‍After learning more about scripts, and without denying their usefulness, we can understand why the vast majority of account managers turn to Dolnai:

• Easy to use and intuitive. Results in Dolnai can be viewed in graphs, on the web, in Excel tables. Analyze your account with one click. Get results in minutes.
• Time-saving: You can obtain results and learn how to use it quickly. The learning curve for Dolnai's tool is very fast. Plug and Play.
• Maintenance: In Dolnai, the technical team takes care of maintaining the tool.
• Continuous improvement: Dolnai continuously adds new features that are automatically deployed without you needing to do anything. We also explain how to benefit from and apply them to your account. Scripts tend to become obsolete very quickly.
• Resource consumption: Scripts typically use your computer’s memory and resources. With Dolnai, we bear that cost. Your computer won’t slow down, and you can continue with your other tasks.
• Support: With a script, you’re on your own. There’s no commitment to maintenance from the creator, especially if it's free. With Dolnai, you always have an agent available. We help you with your questions and attend to your requests. We won’t leave you to face problems alone.
• Power: Scripts are often used for isolated analysis or to download specific data. You'll need to maintain many at the same time, with a very limited scope, and the results are often constrained by time. Dolnai analyzes your entire account with one click for any period you want.

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‍Between us, we've spoken with top industry professionals who roll their eyes when we ask them about the use of scripts, no matter how geeky they are. They end up saying, Why would I want something free that fails more often than not, with no support or maintenance?

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Dolnai is an investment. Its price is ridiculously low compared to the benefits you'll see in your account. Not only in terms of increased sales but also in time savings. Let yourself be guided by professionals with over 20 years of experience in Google.

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