SEM Management
Understanding Landing Page Security: HTTP and HTTPS
The number of users who use the Internet around has grown exponentially in recent years, according to the latest studies, representing 59% of the world's population. This means that our sites must have the main elements to generate trust and one of them is security.
To offer users security guarantees in all operations carried out on the site, it is important to install an SSL certificate in our online store or web page. This certificate gives the security that the user's data will be treated responsibly, in addition to the fact that it is already an obligation to be followed for Google's good practices.
To know if your site is safe, you should go to the beginning of the web address and check thty the final url is https:// instead of http://, another way to check it is that you will see a green padlock at the beginning.
For your Google Ads campaigns it will be essential to have this certification, if you do not have it, your ads will possibly be rejected. It is mandatory to have it in case of requesting:
If you manage your own server, they offer the possibility of free or paid installation, in case you do not manage it, you can request the installation. If while you are reading this post, you have realized that your site does not have this certification, it is time to implement it. The confidence that a secure site transmits will be essential to be reflected in sales. 🏆
Try the Dolnai tool to check that you have no redirects or security errors on your website!