Many account managers resist using Performance Max (PMax) campaigns because they feel they have little room to manage them. These are also known as Performance Max campaigns.
While we're not going to tell you that it's always a good idea to use them, we do want to encourage you to give them another try. And reconsider if PMax campaigns might be suitable for you.
And why?
Because there's a lot of extra information you can get thanks to Dolnai, which helps you make better decisions with this type of campaign. In addition to improving their performance, you'll be able to better understand what's happening within them.
These campaigns are known for being a black box for account managers, who must trust Google's algorithm to manage them without much explanation.
For example, you can gain more insights into your products' performance, such as performance based on their ROAS, allowing you to regroup them. You'll also be able to identify when new assets (videos, images, etc.) should be added.
Additionally, you’ll be able to see how your investment is distributed across channels (search, display, video, shopping) and where it’s most profitable.
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