When you first start managing Google Ads accounts, it is normal to often not know where to begin or what to focus on to get the most out of your investment.
In this post, we will give you key tasks to focus on to make the most of your account:
- Define your objectives: Decide what your goal is for your account—selling, driving traffic to your website, generating leads, etc. This will help you create well-targeted campaigns.
- Know your audience: Define the profile you're targeting. Use keywords and ads with messages that are attractive to them and that they would use in their daily life. Understand their behaviors and preferences to capture their attention.
- Appropiate Campaign Structure: Create a strategy for your campaigns and ad groups. Each campaign should focus on a specific objective, and ad groups should bundle related keywords and ads.
- Choose the right keywords: Look for relevant keywords with a good balance between search volume and competition.
- Write attractive ads: Create ads that grab attention. Use catchy headlines, clear descriptions, and an effective call to action.
- Optimize the landing page: Direct your ads to engaging pages with relevant information that load quickly and offer a good user experience. Avoid 404 errors.
- Set an appropriate budget: Define a daily budget and adjust it based on your campaign performance. You can start with a small budget and increase it as you see positive results.
- Optimize your account: Regularly review the performance of your campaigns. Analyze metrics like CTR, CPC, and conversion rate.
- A/B testing: Experiment with different versions of ads, landing pages, and keywords to see what works best with your audience.
- Use remarketing: Reach users who have already interacted with your site, increasing the likelihood of conversion.
- Stay informed: Keep up to date with Google Ads news and trends.
- Use ad extensions: Take advantage of ad extensions to provide more information and options to users, which can improve your CTR.
Dolnai is a tool that will help you with the steps above. It will show you new areas for improvement and expansion for your account. With it, you'll be able to sell more, maximize your investment, and save management time.
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