When creating a Google Ads account, the first thing you should do is define a goal for it and choose a type of campaign based on that goal. The type of campaign will also vary depending on your knowledge of Google Ads management, your brand strategy, and how much time you want to dedicate.
If you have limited time and knowledge of Google Ads, Performance Max (PMax) campaigns are your best option.
These campaigns are based on optimization through Google’s AI. Google uses his own algorithms to meet the conversion goals chosen by the advertiser. Changes and improvements are continuously made with the goal of achieving more conversions.
The best part about these campaigns is that they are very easy to create and optimize themselves. All you need to do is create high-quality assets (texts, images, videos) and choose the audience you want to target.
Many account managers complain that this type of campaign is so automated that there’s little room for optimization or information provided. Some even distrust Google’s management and have abandoned them. However, Dolnai offers more data than you’ll find on the Google Ads platform, allowing you to make better decisions.
These display text ads when a user performs a search related to the product or service you offer.
This type of campaign requires more time and knowledge but can significantly boost sales or traffic to your website. They are perfect for increasing sales, lead opportunities, or traffic to your site since the ads are shown to users actively searching for your products and services.
If you have limited time, you can opt for smart campaigns.
These show visual messages to audiences that may potentially be interested in your business. They are ideal for gaining visibility and staying top of mind by displaying to a larger audience.
These show ads in YouTube videos and other websites. Like Display campaigns, they increase consideration for your brand by reaching new users.
Reach new customers by advertising in mobile apps. These use the available user data in the app to show your ads to those who may find them relevant.
These are designed for online stores to advertise their products. These ads appear as search results and in Google’s Shopping section. The products and their details are updated through a feed that must be managed in Merchant Center.
